Prity Atal

KU-staff
Assistant Professor,
Department of Marketing and Entrepreneurship, School of Management
Balkumari, Lalitpur
977 1 5544077 & 5528812 (Ext. 404)
pritybirla@kusom.edu.np
Bio
Research
Biography

Dr. Prity is Assistant Professor of Marketing at Kathmandu University School of Management 

(KUSOM). She has Doctoral degree in Management with specialization in Marketing from Rajasthan Technical University, Kota, India. She had joined KUSOM in year 2024 and teaches Marketing Management, Consumer Behavior and other sub specialization subjects of Marketing to BBA, MBA, MBE, EMBA and M.Phil. students. She has wide working experience of academia with Indian, Nepalese and Foreign Universities and affiliated educational institutions.

Research

Consumer Behaviour, Online Shopping